Power the Pack Branding

 Power the Pack is a high-energy podcast focused on women’s empowerment and bold storytelling. I was brought on as a freelance Art Director to create a vibrant, adaptable brand that could expand beyond the mic into live events, community initiatives, and merchandise.

From the beginning, the vision was clear: bold, unapologetic, and energetic. I directed the development of a vibrant visual identity system featuring lively colors, layered textures, and confident typography that reflects the podcast’s voice — exciting, fearless, and full of momentum.

The brand was created to seamlessly expand into branded merchandise and live experiences, with cohesive elements that could adapt across platforms while remaining instantly recognizable. Power the Pack isn’t just a podcast; it’s a movement. This brand needed to take the lead.