Paddle with Purpose — BWCA Canoe Trip

 Paddle with Purpose is a fun, nature-inspired brochure to promote a 5-day student fundraising paddle trip to the Boundary Waters Canoe Area Wilderness in Minnesota. The goal was to get University of Minnesota-Duluth students excited about adventure while raising money for Friends of the Boundary Waters.

I designed a bold, energetic, and easy-to-follow brochure using my own photography from a recent BWCA trip to Cross Bay Lake.